- People who view a web video are 64% more likely to purchase than other site visitors. (Comscore)
- Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text. (Forbes)
- Over 90% of shoppers in a recent survey found web video useful in making purchase decisions. (Internet Retailer)
- Retail sites with video increase conversion by 30%. (L2 Specialty Retail Report)
- Product videos play a key role in consumer purchase decisions. (MediaPost)
- 50% of smartphone users watch web video on their mobile device. (Google Blog)
- Video and other multi-media product viewing options were rated more effective than any other site initiative in an Adobe survey of almost 2,000 interactive marketers. (Adobe)
Video for your Business or Organization
Are you confused about terms like “video marketing” or “content marketing” or how to use the techniques in your business or organization.
Video Marketing: Building relationships
Content marketing is about creating and distributing relevant and valuable content to attract and engage an audience that will drive them to your door and keep them coming back.
It’s not about selling but about building relationships. These relationships will then strengthen loyalty to a brand or commitment to a cause.
Video Marketing is not expensive
Content marketing with video is not new, but low cost production techniques now make it accessible to most businesses as part of their regular marketing efforts.
More importantly, video marketing is now a major driver on social media.
Video Marketing Needs Great Stories
But to reach your audience and supporters, you need great stories crafted to stimulate an emotional and a logical response.
Want to know more about us?
At SDC Media, we honed our skills in professional media and now apply them to the needs of non-profits, organizations and businesses focused on strengthening commitment to a cause and loyalty to a brand.
For more information about us click here.
This site has a wide variety of examples or templates that you can use in your own video marketing efforts. If you see something you like, talk to us and we will make it work for you.