An advocacy video is a hybrid content marketing video. Its primary purpose is not to sell or donate but to persuade you to change your mind or focus on an issue. The arguments may appear over the top at times, but not necessarily for their target audience. Please note, some of these examples are full-length documentaries.
The Australian National Relay Service - created this fictional film around deafness and how people perceive it and is far more effective than any dry promotional film. Continue reading
Greenpeace's campaign focused on Nestle's use of palm oil in productsclosely linked to the rapid deforestation in Borneo. It had a major impact on Nestle's supply practice. Continue reading
Here is a classic PSA front 2007 that got lots of responses- not all positive - when it was shown in Ontario. Continue reading
The Philippines has the highest number of people in the media killed per capita in any peacetime functioning democracy in the world. Continue reading
The Yes Men are an example of what is called Culture Jamming. It is a phrase that was coined to denote anti-consumerist social movements that disrupt or subvert mainstream cultural institutions. Continue reading
The video was created during the healthcare debates in the United States. What is good about it, is that it uses a child to deliver the message about the impact of the lack of healthcare in front of Wall Street. Continue reading
Here is one example, when they literally put words in the mouth of CEO Patricia Woertz of Archer Daniels Midland on the issue of Agribusiness. Continue reading
Both novelty and timing is important when trying to get your message across. And Penelope 4 Ontario is just that. Continue reading
If there are any maxims in advertising it’s that sex sells and violence gets on the front page.
In this case this ant-smoking ad racked up as many complaints. Continue reading
A simple promotional video that is quite effective in getting its point across by tugging at your heart strings - children looking directly into your eyes. Continue reading